The Ethereum Name Service (ENS) has added support for most traditional domain names so that you can now send ether (ETH) to example.com, not just example.eth.
The ENS is an open-source protocol that associates domain names with Ethereum addresses. Many Ethereum wallets have integrated this feature, meaning that you can use human-readable addresses, rather than pasting in complicated Ethereum addresses. It’s designed to make it easier to send ETH to one another.
Until this point, the ENS only supported .eth addresses. Users could use their .eth domain names to create websites, but they couldn’t attach them to pre-existing .com websites.