TIME Magazine has committed to holding Bitcoin (BTC) on its balance sheet

According to an announcement made by Grayscale CEO Michael Sonnenshein, TIME magazine has partnered with the leading cryptocurrency asset manager to release a video series centered around cryptocurrencies.

As part of the deal, the iconic publication has agreed to get paid in Bitcoin and hold the largest cryptocurrency on its balance sheet.

Last month, TIME published a job posting for a new chief financial officer (CFO) that requires “comfort” with Bitcoin and other cryptocurrencies.

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