Mainstream firms entering the Bitcoin market have begun to adopt the option of storing their assets in Bitcoin and boycotting the option of converting to fiat.
Some of these businesses include Tesla, and most recently Oakland Athletics Suite Payment services. Both of these businesses are accepting Bitcoin payments from their consumer base, and have declared that they are uninterested in converting the payments they receive to fiat. There was no disclosure on how long it will carry on, but in the meantime, both businesses are declaring themselves official Hodlers of the asset.
