In a new blog post, Shiba Inu developer Shytoshi Kusama has announced a partnership with an Italian fast-food restaurant called Welly’s.
Welly’s has already conducted a full rebrand, making the Shiba Inu dog its new mascot and adopting a new tagline that refers to Ryoshi, the meme coin’s anonymous creator. It has also adjusted its menu and marketing strategy.
The SHIB cryptocurrency will be used as a means of payment at the store, with rival meme coin Dogecoin being another possible option.
Kusama claims that the obscure restaurant is known for “extremely high-quality food.” The restaurant will have healthy food options:
Welly’s is a “burger joint” but we understand the importance of having vegetarian, vegan, and “healthy” fast food options. Upon the opening of our flagship store, we will introduce more options to cater to these needs.