McLaren Racing has announced the launch of a non-fungible token (NFT) collection on top of the Tezos (XTZ) blockchain called the “McLaren Racing Collective,” in a move made to engage with Formula 1’s over 87 million fans.
According to a press release shared with CryptoGlobe, Tezos will serve as McLaren Racing’s official location for “numerous opportunities to own a piece of McLaren Racing for the long term.” The first NFTs will allow F1 fans and blockchain enthusiasts to collect different components of the MCL35M 2021 Formula 1 race car.
The first set of components will be gifted to the first 5,000 fans who join the collective platform for free. The first fan who manages to collect all 22 components and assemble the full digital version of the car is set to win a VIP trip to a 2022 Formula 1 grand prix. The NFTs will be released in five stages, with the first four becoming available on Sunday, October 24.