Bakkt to pilot payments via Bitcoin in physical US stores

Bakkt, the digital asset marketplace that powers the Bakkt App, has announced a partnership with Quiznos, a major quick-service restaurant (QSR), to launch its first physical location trial, which will allow Quiznos customers to pay with Bitcoin (BTC) at certain locations.

Consequently, the pilot will be available in select Quiznos stores around the Denver area starting in mid-August, including the high-traffic Denver airport site. The firm announced the partnership on its Twitter page on Tuesday.

Bakkt, founded in 2018, is ushering in a new age of financial services innovation by rethinking and unlocking the value of digital assets, such as its peer-to-peer feature enabling users to send Bitcoin rewards and loyalty points, gift cards. The company’s objective is for all cryptocurrency assets to be as liquid as any fiat currency.

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