Shopify is an e-commerce platform that allows users to create online storefronts. Traditionally, it has handled physical merchandise, but now it is moving into digital goods with cryptocollectibles or NFTs.
Shopify president Harley Finkelsten tweeted on July 26: “If you’ve spent one minute on the internet this year, you’ve seen a lot about NFTs [non-fungible tokens]. We are making it easier for our merchants to sell NFTs directly through their store.”
He added that before this feature was added, merchants had to sell NFTs through third-party marketplaces. The new feature, however, will give merchants more control over their relationship with customers in terms of “how and where they want to buy.”