In celebration of International Friendship Day on July 30, Coca-Cola will auction off an NFT loot box on OpenSea. It contains Tafi-designed digital apparel that can be worn in the virtual Decentraland metaverse.
“We are excited to share our first NFTs with the metaverse where new friendships are being forged in new ways in new worlds, “said Selman Careaga, president, Global Coca-Cola Trademark. “In celebration of International Friendship Day and in support of our longstanding friend and partner, Special Olympics.”
Tafi is a designer of avatars and digital wearables, in addition to a digital strategy and development partner of the beverage company’s. Coca-Cola worked in collaboration with Tafi on the NFTs, as well as Vice agency Virtue, who developed the initial concept.