Goldman Sachs: 45% of the ultra-rich are interested in crypto

While the world worries about the fall of Bitcoin prices, billionaires are increasingly enamored with the cryptocurrency.

A recent Goldman Sachs study revealed that at least 45% of family offices are interested in investing large amounts of money in cryptocurrencies.

Family offices are firms in charge of managing the money of billionaires such as Amazon’s Jeff Bezos, Google co-founder Sergey Brin or Alibaba’s Jack Ma. Generally, each office manages the wealth of a family.

Family offices usually tend to put their clients’ money in profitable but traditional investments such as private equity, real estate, or investment funds. Still, according to Goldman Sachs, the growth of cryptocurrencies has begun to attract the attention of an increasing number of billionaires.

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