Endeavor-owned UFC has agreed to sign a sponsorship deal with crypto.com. As per which, the cryptocurrency platform’s name will be on wrestlers’ fight kits both in and out of the arena.
The details of the deal aren’t known to the public. However, according to a CNBC report, people familiar with the deal have said it’s worth $175 million over 10 years.
Crypto.com is a cryptocurrency website with over 10 million users. The hong-kong based exchanged allows people to buy and sell cryptos.
The company’s deal with wrestling giant UFC isn’t without precedence. Crypto.com has already signed similar sports deal with other organizations in the past.