Google’s billions of users now have a radically new search option

Google has been the undisputed king of search for decades, with the meager attempts of Microsoft and the upstart, privacy-focused DuckDuckGo failing to coax many users away.

Estimates of Google’s global search market dominance range from between 70% to 90%, though Microsoft’s Bing appears to have gained some small ground over the last couple of years.

Now, as both users and regulators are increasingly demanding greater security and better privacy, the company behind the cryptocurrency-powered Brave browser has launched a new search engine—promising to be a private and transparent alternative to Google’s ad-based surveillance tech.

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