Starting from Aug. 3, Google will allow advertisers offering cryptocurrency exchanges and wallets to target U.S. users. They will have to meet a set of requirements outlined by the search giant:
Be duly registered with:
- (a) FinCEN as a Money Services Business and with at least one state as a money transmitter; or
- (b) a federal or state chartered bank entity.
- Comply with relevant legal requirements, including any local legal requirements, whether at a state or federal level.
- Ensure their ads and landing pages comply with all Google Ads policies