The sports company Puma registers ENS domain & changes name to Puma.eth on Twitter

Puma is the latest in a growing list of major brands to purchase a decentralized URL and reveal their nonfungible token, or NFT, by changing their Twitter handle to Puma.eth. The German sportswear brand registered the domain name with the Ethereum Name Service, or ENS.

Other major companies with .ETH domains include Budweiser, the subsidiary of Anheuser-Busch InBev, which bought Beer.eth through ENS on OpenSea for 30 ETH last year. And when the fast-food chain White Castle registered whitecastleofficial.eth, ENS’ former director of operations even tweeted about his excitement.

All .ETH names are NFTs that can be “easily plugged-in to the ever-expanding NFT ecosystem,” as an ENS Medium post reads. Some of the benefits of an ENS name include being able to receive any cryptocurrency, token or blockchain-based asset, in addition to being able to point to a decentralized website and to store profile information like an avatar, email address or Twitter handle.

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