While initially it was just major financial entities — such as PayPal, Square, Microstrategy, amongst many others — dipping their toes into the blockchain scene, now we have players from a host of other realms also making their presence felt across these markets. For example, earlier in 2021, Twitter announced to the world that it was going to allow its users to tip its content creators via the use of several different digital assets (including Bitcoin and Ethereum).
Similarly, earlier this year, it came to light that the social media behemoth was fostering its in-house crypto team by onboarding new talent in an effort to bolster its rapidly expanding creator economy as well as explore a host of novel domains including membership tokens, DAOs, and much more.