Hip-hop legend Snoop Dogg drops ‘Decentral Eyes Dogg’ NFT on SuperRare

Hip-hop artist and NFT collector Snoop Dogg has launched his first NFT collaboration with mixed media artist Coldie on the non-fungible token marketplace SuperRare during Miami Art Week.

Decentral Eyes Dogg depicts an animated collage of images taken from throughout Snoop Dogg’s life, set to new audio recorded by Snoop for the NFT. “The tech we used allows the viewer 2 travel thru the piece and experience highlights of my career with some audio narration from me,” Snoop tweeted upon the unveiling of the artwork.

With three days left on the auction, bidding on the piece has already reached 169 ETH, or just over $750,000.

It’s not Snoop Dogg’s first foray into the world of NFTs; over the last year, he’s launched a series of NFTs titled “A Journey With the Dogg,” outed himself as an NFT collector, co-curated a series of NFTs featuring hip-hop legends and released NFT tickets for a party on  the metaverse platform The Sandbox.

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