Fast-food giant McDonald’s China released a set of 188 nonfungible tokens (NFT) on Oct. 8 to celebrate its 31st anniversary in the Chinese market. Branded as “Big Mac Rubik’s Cube,” the NFTs will be distributed among employees and consumers as a part of the giveaway.
The Big Mac Rubik’s Cube NFTs are designed based on the three-dimensional structure of McDonald’s China’s new office headquarters, which was inaugurated along with the launch of the NFTs.
The NFTs are built on the Confluux public blockchain and are created in partnership with Cocafe, a digital asset creation agency, ensuring that “each work is unique, indivisible and can not be tampered with.”