The British Museum is partnering with LaCollection to launch digital postcards with reproduced paintings of the famous Japanese artist, Katsushika Hokusai, to bring the artist’s work into the digital realm.
The British Museum is entering the world of non-fungible tokens, as it seeks to make works of famed Japanese artist Katsushika Hokusai into digital postcards for sale in the NFT market, through a partnership with LaCollection, a French startup. There will be two hundred NFTs of the artist’s work for sale.
The launch of a Hokusai exhibition at the British Museum, entitled The Great Big Picture Book Of Everything, will contribute to half of the NFTs sold, while the remainder will come from the museum’s own collection, plus 103 never-seen-before drawings discovered from the book. Digital images of well-known works, such as Under the Wave Off Kanagawa, Clear Day With A Southern Breeze and Ejiri in Suruga Province are among the famous works that will be sold as NFTs.
