Crypto services company Bakkt has partnered with the fast-food sandwich chain Quiznos to accept Bitcoin payments.
Quiznos customers who want to pay with Bitcoin will need to buy Bitcoin through the Bakkt app. Those who use the app will receive $15 in Bitcoin as a reward for their participation.
Mark Lohmann, president of REGO Restaurant Group, which owns Quiznos, stated that the company is partnering with Bakkt “primarily because it allows us to accept bitcoin directly at the point of sale as part of a quick and seamless transaction.”
He also acknowledged changing trends among millennial customers and digital users as a reason for accepting Bitcoin.
The payment option will initially be available in Quiznos locations in Denver, Colorado, including the Denver airport.