650 U.S. banks will soon be able to offer bitcoin purchases to an estimated 24 million total customers.
It is the result of the deal between enterprise payments giant NCR and digital asset management firm NYDIG. Very soon, American community banks and credit unions will be able to offer their clients cryptocurrency trading through mobile applications built by the payments provider.
The effort is the latest by Atlanta-based NCR, to capitalize on demand it’s seeing from banks and credit unions tired of seeing crypto-purchases made from their accounts to outside exchanges. By providing these clients a way to buy bitcoin—and eventually spend it—within their existing accounts, the move puts these institutions in direct competition with cryptocurrency exchanges.